First Watch to Introduce New Menu, Decor at Second Knoxville-Area Restaurant

Smoked Salmon Eggs Benedict

Knoxville-based Capstone Concepts, LLC currently owns and operates one First Watch restaurant in the Turkey Creek Shopping District in West Knoxville and two Mr. Gatti’s Pizza restaurants. The newest addition to the group’s portfolio will open at 6474 Kingston Pike, 10 miles east of the First Watch in Farragut.

“James and the Capstone Concepts team in Knoxville have exemplified what the First Watch brand stands for both within the restaurant and out in the Farragut community since they brought First Watch to the Marble City in 2013,” said Chris Tomasso, president of First Watch. “As First Watch continues to grow, we are fortunate to partner with dedicated restaurateurs who share our values like the Capstone Concepts team.”

Featuring healthy and delicious items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes, First Watch Bearden Hill will also offer flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

Kale Tonic

First Watch Bearden Hill will also offer options from the restaurant’s Fresh Juice Bar, featuring the popular Kale Tonic and Day Glow offerings, juiced in-house daily from fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

“First Watch has taken enormous strides in terms of menu innovation and quality, and that translates to excited, passionate team members and satisfied guests in the restaurants,” said James Geib, chief operating officer of Capstone Concepts, LLC. “We’ve loved operating First Watch in Turkey Creek for the past few years, and we could not be more thrilled at the opportunity to open another First Watch restaurant – this time with a completely reimagined menu and warm new dcor. We’ve seen the vision First Watch is working toward, and we are proud to be part of that continued growth and success. We think the Bearden community will agree.”

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.