The awards will be accepted by Subaru of America, Inc. CMO Dean Evans and DoSomething.org CEO and Chief Old Person, Nancy Lublin and COO Aria Finger.
“The depth and impact of Subaru’s five-year-old ‘Share the Love’ campaign has made it one of America’s most admired cause marketers,” shares Cause Marketing Forum President David Hessekiel, “By enabling customers to support causes they care about, Subaru has strengthened its brand identity and customer loyalty.” Subaru CMO Dean Evans will describe how ‘Share the Love’ ($20 million in donations in five years) and other efforts have helped it prosper even in tough times.
“DoSomething.org is the cause leader in communicating with young people – 2.2 million participated in its cause campaigns last year,” said Hessekiel. With corporate partners such as Virgin Mobile, Intel, Staples and Aropostale, DoSomething’s success in engaging millennials where they “live” – primarily on their mobile phones and online – has produced wildly creative and effective campaigns. CEO and Chief Old Person Nancy Lublin and COO Aria Finger will share the mix of sociology, technology and “magic” that moves young people to make a difference in their communities and for pro-social brands.
Other cause marketing forum conference highlights include presentations on:
• CEOs Championing Purpose-Driven Brands
• Cause Social Strategies for Reaching Moms
• Leveraging Celebrities to Enhance, Not Obscure, Your Cause Marketing
• Mobile Cause Activation, Point of Sale Programs, Risk Taking, Storytelling and More
Among the many companies and nonprofits represented on the conference faculty are Stonyfield Farms, Children’s Miracle Network Hospitals, United Talent Agency Foundation, Yahoo!, The Motherhood, Ford, LIVESTRONG, Partners for Mental Health, The Futures Company, Malaria No More, and many more.
Cause Marketing Forum, Inc., producer of the Cause Marketing Forum conference and Cause Marketing Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work.