Discover the Forest Encourages Families to Spend More Time in Nature by Inviting Audiences to Take Social Action

The ‘Forest Photo Scavenger Hunt’ contest invites participants to respond to forest image prompts created by photography influencers. Directions from the influencers challenge their followers to recreate their own photos, taken in their own local forest, and post using the hashtag #GetOutdoors2016. Winners will be showcased across the Discover the Forest social properties and will be announced later in June.

Also on Instagram, the campaign is launching a new photo series, #ForestFotog, drawn from user photos to highlight urban forests throughout the country. Users can submit their forest photos to be spotlighted by the campaign by tagging them with the hashtag #ForestFotog.

The general population has shifted away from rural settings to metropolitan areas and now over 80% of Americans live in cities. Fortunately, families don’t have to leave the city to take their kids on an adventure to the forest. Through exploration of the forests and parks right in their neighborhoods, tweens can still feel connected to nature and ultimately create a lifelong interest in spending time in nature. Additionally, children who play outside have lower stress levels and more active imaginations, become fitter and leaner, develop stronger immune systems, and are more likely to become environmentally conscious in the future.

SOURCE The Ad Council