Pete and Gerry’s Organics is the fastest growing brand in the organic egg categoryand Nellie’s is the #1 and fastest-growing brand of free-range eggs*. As the brands have grown, so too has the competition and also confusion in the egg category. With a myriad of labels, call-outs and other marketing noise, the once simple egg aisle has become a very confusing place for grocery shoppers. 360PR’s campaign will focus on thought leadership activities, media relations and influencer engagement to share how everything the company does – from the ethics and mission of the company to its advocacy for a return to smaller, independent farms – is very different from how commoditized eggs are produced.
Pete and Gerry’s is the latest win for 360 Public Relations’ Healthy Living Practice, joining a roster of admired food and beverage brands that offer today’s conscious consumers a menu of better-for-you choices.
SOURCE 360 Public Relations