LoveTheWild Expands Distribution of Innovative Frozen Fish Entre Kits to Sprouts, Wegmans and Select Independent Grocers

DENVER, Colo (PRWEB) June 14, 2016

LoveTheWild(TM) wants to make it easy for every American to eat fish at least twice a week. With a mission to change the way Americans think about and eat frozen fish, LoveTheWild has expanded its distribution to Sprouts, Wegmans and select independent grocers. Offering consumers an easy and empowering culinary experience, LoveTheWild’s frozen entres combine sustainably-sourced, 100 percent traceable fish with bold, handcrafted sauces designed to take the guesswork out of cooking.

“It’s recommended that Americans eat two servings of fish a week, but less than one in five do, largely because they lack the confidence to cook it,” says Claudia. “LoveTheWild’s entres are game changers in the frozen fish category: truly culinary, truly consciously sourced and truly easy-to-cook.”

“We are proud to be one of the first retailers to offer LoveTheWild products, and delighted to support a family-owned business that shares in our company’s strong commitment to seafood sustainability and traceability,” said Mark Fromm, category merchant of seafood at Wegmans. “The convenience of the line is a perfect fit for our busy customers. Being able to cook from frozen is a huge time-saver and the impeccably clean ingredient decks make this a healthy, delicious option for the whole family,” he noted.

Suggested retail prices range from $6.99 to $10.99 (single serve box).

“The plight of threatened fish species is serious and we built our company to be a solution to this current tragedy. We can’t increase our intake of fish without responsible, long-term sources. And we can’t promote sustainable fish without delivering on taste. It’s why we spent an incredible amount of time on developing the flavor profiles of the sauces with a classically trained chef,” notes Brouker. “Our lineup features fish like barramundi and trout that have great nutritional profiles, thrive in beautiful and environmentally friendly family farms and are some of the most resource efficient animal proteins on the planet. We source responsibly, so that people can enjoy all the benefits of eating fish and help preserve our oceans at the same time,” she states.