Chicago, IL (PRWEB) June 14, 2016
“One of the biggest headaches for retailers is errors in their product data, and this new update lets retailers be proactive instead of reactive in addressing this issue,” said Mike Lapchick, CEO of Shotfarm. “This enhancement provides a faster and more streamlined platform for retailers and manufacturers to exchange and upload data, and re-affirms our focus on our customers and partners.”
If invalid product data is found in a retailer’s Switch, the Switch Data Validation tool allows for several different options, which allow retailers to format their Switch to their exact specifications, and update information as needed to better meet their product data needs. The update also includes a notifications feature for both manufacturers and retailers.
“As product information becomes more and more important, making sure we update our platform to reflect that is crucial to the success of our business,” furthered Lapchick. “Eliminating delays and streamlining product information delivery lets our customers move faster and ultimately, sell more products.”
Shotfarm’s Product Content Network(TM) provides retailers a free tool to configure and publish their unique product data, image, and delivery preferences, and automates the conversion process. A Switch enables the transfer of high-quality product information from manufacturers to retailers in the simplest, most efficient and affordable way possible.