C Spire inks endorsement deal with professional endurance mountain bike racer

“I love all aspects and types of cycling, but mountain biking is definitely my favorite type of riding,” Kuppersmith said. “There’ something extremely freeing to go full tilt in the woods and forget about work, cars and everything. It’s just me and the forest.”

Kuppersmith, who works at The Bike Crossing, said he enjoys promoting the sport and hosts a free ride each month for beginners. “My mission through cycling is to positively influence everyone I meet during group rides, races and other events,” he said. “I enjoy mentoring individuals who are new to cycling and want to develop their abilities.”

The endorsement deal includes motivational speeches, special guest appearances at C Spire retail locations, fitness rides for C Spire employees as part of a company wellness program, a training chronicle blog and use of a helmet-mounted Go-Pro video camera to film training events and races.