Hickory Farms Names New CMO and COO

Prior to joining Hickory Farms, in 2015 Ransford founded the ecommerce fashion brand 5 Junes, a site established to fill a gap in the apparel market for tween girls. From 2008 to 2014, she held a number of key leadership roles at Redbox including Vice President of Digital Marketing, Vice President Customer Programs and Vice President Core Growth Strategy. Other positions included head of Marketing for the catalog marketing brand United Ad Label (an RR Donnelley company), and 10 years as a consultant in Strategy and Technology at Marakon Associates and Accenture.

Prior to joining Hickory Farms, James joined Redbox in 2011 where he held multiple leadership positions, including Senior Vice President of Operations and Merchandising, Vice President of Inventory & Logistics and Director and Senior Director of Strategy & Analytics. Throughout his tenure at Redbox, James was passionate about building teams and processes to solve complex problems. Alongside that, he brought structure and new processes to clarify operations and leveraged data to drive fast and effective decision making. He also focused on driving revenue growth and cost efficiency through better merchandising strategy and execution, optimizing the Redbox kiosk footprint and negotiating improved terms with strategic suppliers. Before joining Redbox, James worked in strategy consulting at Bain & Company and Marakon Associates.

About Hickory Farms, LLC.

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