Local Restaurateurs to Open First Watch in St. Matthews

Smoked Brisket Hash

This new First Watch is the fifth of seven First Watch restaurants planned in the Louisville and Lexington markets as part of an agreement with Kentucky-based Holland Rosen Group. The group first opened First Watch in Lexington in September 2012 and is now continuing its expansion into and throughout Louisville.

“The response from the community since we opened First Watch in East Louisville has been absolutely remarkable. It was as if we couldn’t open another location fast enough,” said Gary Holland of Holland Rosen Group. “We feel that St. Matthews is the perfect place to bring our fresh breakfast, brunch and lunch because of the town’s beautiful, family-friendly landscape and growing, thriving business and residential community.”

Smoked Salmon & Cucumber Toast

Ciabatta French Toast with NUTELLA Drizzle

First Watch takes a unique, elevated approach to breakfast, brunch and lunch and offers made-to-order dishes using farm fresh ingredients. Its award-winning menu includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant on Breckenridge Lane will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new First Watch in St. Matthews will also offer options from the restaurant’s Fresh Juice Bar, juiced in-house daily using fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.