CIFI to Launch New Product Branding, Sweet Potato Ingredients at IFT16

Carolina Innovative Food Ingredients (CIFI) is launching four new ingredient brands and two other new products at this year’s IFT show in Chicago, defining and adding to its existing line of 100 percent Carolina-made sweet potato ingredients, which can replace artificial sweeteners and other unpopular ingredients in clean-label applications.

Carolina Innovative Food Ingredients (CIFI) is launching four new ingredient brands and two other new products, adding to its existing line of 100 percent Carolina-made sweet potato ingredients. (Photo: Business Wire)

The new brands are:

These new brands will allow CIFI to better communicate the value of its portfolio of diverse, multifunctional ingredients. In addition, CIFI will introduce two other purple sweet potato products:

“Our product development team has successfully created applications with compelling nutritional profiles, as well as sensory appeal,” said John Kimber, CIFI Chief Operating Officer. “These new ingredients do a great job solving clean label issues and will allow food brands to add the health and trend appeal of sweet potatoes to a wider range of applications. With consumers seeking cleaner labels, sweet potatoes are a great alternative in an industry that demands transparency.”

In addition to debuting its new ingredients, CIFI will feature creative new concepts to showcase the healthy and versatile performance of its entire juice and dehydrated product line in a variety of categories, including savory sauces, salad dressings, baked goods, and refreshment beverages. The company is holding a taste test in its booth, allowing visitors to compare barbecue sauces made with high fructose corn syrup versus sweet potato juice concentrate. Visitors to the booth can also sample a mocktail made with purple sweet potato juice concentrate or a brownie sweetened solely with sweet potato juice concentrate. Staff will be on-hand at the show to discuss formulation possibilities.

Carolina Innovative Food Ingredients (CIFI) creates healthy sweet potato juice and dehydrated ingredients, fully sourced and processed in North Carolina-America’s sweet potato country. CIFI was founded to support farmers and build a safer, healthier, and more sustainable food supply.