Ferrara Candy Company Appoints CROSSMARK Sales Agency of Record for Convenience Channel

OAKBROOK TERRACE, IL — (Marketwired) — 06/22/16 — Today, Ferrara Candy Company announced it has appointed CROSSMARK Inc. as its Sales Agency of Record within the convenience channel in various geographies across the country. CROSSMARK, a leading sales agency in the convenience channel representing top-tier brands across multiple categories, will be responsible for headquarter and retail representation across these areas.

“The convenience channel is an important step in continuing to drive growth for Ferrara,” said Todd Siwak, CEO of Ferrara Candy Company. “We have an intense focus on continuing our growth trajectory with our retail and wholesale partners and this is a critical component of our goal in achieving $2 billion in revenue by 2020.”

“The Ferrara business represents a tremendous growth opportunity, with beloved brands such as Trolli, Now & Later, Black Forest Organic, Brach’s, and Lemonhead — to name a few,” said Steve Schuckenbrock CEO of CROSSMARK. “We are pleased to represent Ferrara Candy Company in the convenience space and appreciate Ferrara’s recognition of our talent. Together, we will unlock the full potential of Ferrara’s brands in the marketplace.”

CROSSMARK is majority owned by Warburg Pincus, a leading global private equity firm focused on growth investing. Headquartered in Plano, Texas, CROSSMARK employs over 40,000 people throughout the U.S., Canada, Mexico, Australia and New Zealand.