U.S. Forest Service and the Ad Council Partner with Animation Studio LAIKAs Kubo and the Two Strings to Encourage Families to Reconnect with Nature

“Young people have shown us they do care about the environment, even as we know today’s children spend less time outdoors,” said U.S. Forest Service Chief Tom Tidwell. “These PSAs help us to encourage children to spend more time outdoors doing what kids should be doing – exploring, learning, growing and developing a life-long connection to the natural world.”

These new PSAs are the latest extension of the Discover the Forest campaign, a partnership between the U.S. Forest Service and the Ad Council which encourages parents and tweens (ages 8-12) to find their local forest and re-connect with nature. The campaign aims to instill a love for nature in kids by fostering a connection with urban and national forests.

According to the U.S. Forest Service, more than 245 million Americans live within 100 miles of a national forest or grassland, yet people aren’t taking advantage of these natural spaces. With busy family schedules and technology capturing more of children’s time these days, activities such as hiking, camping and fishing are not as common. Research has shown that children who play outside have lower stress levels and more active imaginations, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious in the future.

SOURCE The Ad Council