“This is the commonsense solution for consumers, farmers and businesses. The Senate needs to pass this bill quickly. This bipartisan agreement ensures consumers across the nation can get clear, consistent information about their food and beverage ingredients and prevents a patchwork of confusing and costly state labeling laws.
“America’s food industry fully supports the disclosure provisions in this legislation. GMA members are committed to making available the product information that consumers want. We are pleased to see that the legislation enables transparency, clarity and consistency in disclosure and reflects the wide variety of ways that consumers will get this information about the foods they buy.
“The disclosure requirement in the Senate legislation is consistent with the new reality: shoppers want more information about their food than is ever possible to provide on a label. That’s why GMA created the innovative SmartLabel(TM) technology initiative.
“SmartLabel(TM) will put detailed information right at the fingertips of consumers about thousands of products so they can find what they want to know – and when they want to know it. The industry is committed to providing that information through SmartLabel(TM) and to updating it quickly. SmartLabel(TM) leverages digital technology and smart devices to bring consumers information about hundreds of product attributes. It enables them to get much more information than ever before.
“Consumers can access SmartLabel(TM) at home or on the go while making their shopping list – and when they are in the store. It can enable them to learn more about how their food is produced, how animals are treated and how fish was caught – more information than can fit on a package label.
SOURCE Grocery Manufacturers Association