Instacart Partners With Farmers Market Purveyor, Venice Merchant, to Offer Customers Same Day Delivery of Local and Organic Groceries

Venice Merchant was founded in 2012 by a local couple on a mission to bring affordable access to organic local farms produce and humanely raised meats to their community. Not satisfied with the grocery store model, the idea was to shorten the supply chain between grower and consumer and deliver farm fresh within 48 hours of harvest, and animal products raised the old fashioned way. Originally launched with 150 friends, VM has since grown to include many hundreds of members and access to many more local farms and ranches.

“The extension to our affordable subscription service through Instacart allows us to increase the community access to our great local farms, seven days a week,” said Giles, founding member at Venice Merchant. “We are very excited at the opportunity Instacart has given us to bring the highest quality California groceries to your door within one to two hours.”

“All of our customers should have fast and easy access to healthy local, farm fresh food, which is why we’re thrilled to bring a locally-owned retailer that supports this lifestyle onto our platform,” said Instacart’s General Manager of Los Angeles, Sean Twersky. “We’re looking forward to bringing Venice Merchant to more customers on the West Side.”

Instacart’s initial delivery area with Venice Merchant includes the following West Side neighborhoods, Venice, Santa Monica, Mar Vista, Marina Del Rey, Playa Vista and Loyola Marymount University. Zip codes served: 90402, 90403, 90404, 90405, 90291, 90066, 90292 and 90094