“Products like single-serve coffee pods, one-liter boxed wine and high-protein snack packs will come on stronger to add more portability and accommodate our snacking mania,” said Steve Bryant , Director, Food & Beverage, MSLGROUP North America. “In many cases, these innovations will also prove more sustainable, thanks to less food spoilage and lower energy demands for transportation.”
Experts on MSLGROUP North America’s specialized food PR and marketing team watch trends, follow industry research, and counsel America’s food industry from farm to fork. They also lead the industry in tracking how social media influences food and beverage choices.
MSLGROUP’s Top 10 Food Trend Predictions for 2013 are:
Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third largest communications group in the world, offering the full range of services and skills: digital and traditional advertising, public affairs and events, media buying and specialized communication. Its major networks are Leo Burnett , MSLGROUP, PHCG (Publicis Healthcare Communications Group), Publicis Worldwide, Rosetta and Saatchi & Saatchi. VivaKi, the Groupe’s media and digital accelerator, includes Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia. Present in 104 countries, the Groupe employs 56,000 professionals.
According to Joy Blakeslee, RD , Director, MSLGROUP North America Culinary & Nutrition Center, social media is a food trend accelerator, permitting new foods and food ideas or issues to be quickly popularized.
With more than 100 awards to his name, Steve Bryant is a legend in food communications. His three decades of experience are full of notable achievements from the launch of Jared Fogel for Subway to popularizing the veggie burger. Steve is also a crisis authority in the category, having helped manage the Diet Pepsi syringe crisis among others.
A registered dietitian and food and culinary expert with 17 years of experience, Joy directs the Publicis Culinary and Nutrition Center and stays abreast of nutrition and food trends, develops nutrition communication pieces, videos and educational programs (both on-site and online) for the health professional audience. Joy also develops simple, delicious and nutritious recipes, highlighting clients’ ingredients.