On the heels of launching in retail chains throughout Southern California, Hawaii and Colorado, Dave’s Killer Bread (DKB) is preparing to expand to even more new markets starting in 2013. To do this, the popular Oregon-based company has brought on an equity and value-added partner, Goode Partners, whose investment and expertise will enable Dave’s Killer Bread to scale up its manufacturing and distribution. The goal: to maintain product quality as the company expands outside the Western US.
“We love that people want our bread in their stores, and we’ve been doing our best to meet demand in more states. Our first priority when we add a new market is to make sure that the quality of the bread is never compromised. Today, we are unable to ship bread farther and farther away from our Portland-area Breadquarters without sacrificing its quality,” said Dave Dahl.
“Our relationship with Goode Partners is going to give us additional resources and a top-shelf board member who knows exactly how to build a brand and grow nationally. Together, we’re going to work to get our bread in the hands of new fans in new cities.”
As president, Dave Dahl will retain his role as leader of product development, brand development and the company’s continued philanthropic efforts. The company will also maintain its Breadquarters and all of its current staff and operations near Portland, Ore.
Dave’s Killer Bread plans for some operational changes as a result of this investment:
“As a board, our chief focus will be to ensure the heart and mission of this company are uncompromised,” Dahl said. “We believe the addition of Goode Partners and Angelo to our team will help drive our company to new heights.”
“We think this brand is something special, so we jumped at the opportunity to partner with the Dahls,” said Dan Bonoff, a Partner at Goode Partners. “We can’t wait to work with the company to build on what has been accomplished and continue to introduce the bread and Dave’s inspiring story to new customers.”
Portland-based business acceleration firm The Meriwether Group partnered with Cascadia Capital to provide strategic counsel and find the right equity partner for DKB. The resulting deal, which maintains DKB’s core culture and values, reflects Meriwether’s and Cascadia’s expertise working with top-tier Pacific Northwest brands, including Oregon Chai, Laughing Planet and Bike Gallery.
“Our work focuses on helping entrepreneurs realize the potential of their life’s work,” said Meriwether Group Founder and CEO David Howitt. “With equal weight on market opportunity and the personal goals of the Dahl family, we helped uncover a path that will propel the business forward with total authenticity and commitment to product, brand and culture.”
Dave’s Killer Bread bakes organic, whole grain, vegan and GMO-free bread products sold throughout the Western United States at leading grocery stores and local markets. DKB has grown rapidly in seven years, evolving from four varieties sold at a weekly booth at the Portland Farmer’s Market by Dave and Shobi Dahl, to 16 varieties sold in every major grocery chain in 11 states. Known for its trademark explosion of seeds and delicious chewiness, Dave’s Killer Bread is equally well known for the struggles faced by Dahl, who battled depression and emerged from a life of crime to become one of the most celebrated bread artisans on the West Coast.
The company’s vision is to make the world a better place, one loaf of bread at a time. Founded by Dave Dahl, his brother Glenn, and nephew Shobi, the mission of Dave’s Killer Bread is to bakethe highest-quality whole grain and organic bread without compromise, as well as to contribute positively to the community and create a respectful and enjoyable place for its employees to work.