Participants First-Ever, Pro-Social Facebook Connect Experience for Promised Land Propels Individuals to Create Change in Their Communities

In a first-ever, pro-social Facebook Connect experience, Participant Media puts individuals in the shoes of a changemaker, tracking their personal journey of identifying a local issue by leveraging social media with the help of their friends to create real change in their communities and being celebrated through hero-like coverage. TakePart’sChangemakers Series highlights the stories ofeveryday people who are taking small steps to create big change in communities all over the country, includingMama Hill, who started a home learning center for youth living in South Central Los Angeles;Alabama Chanin, who helped to revive her small town by starting a home-sewn apparel line that attracted the attention of some of today’s biggest fashion labels;Malik Yakini, who started an urban farm in Detroit when his community hit a downturn; andRuth Lande Shuman, an architect/designer who is putting her skills to use in reimagining New York City classrooms with color. Finally, a community action toolkit provides information about and links toall of the digital platforms that exist to heighten community engagement and involvement, with versions for both citizens and elected officials.

Yet, through researchwe know that there’s a large number of Americans who would like to participate in organized community work, but don’t know how or where to start. In an independent study commissioned by TakePart, 84% of cause-interested adults said they wished they could do more, and 69% said that they wish it were easier to get involved. Our Social Action campaign is designed to give people the virtual experience of what it’s like to be a community changemaker, along with the resources they need to get started in their home towns.”

In assembling the various tools for the campaign, Participant has brought together a broad consortium of associates, including MindMixer, which allows citizens to provide valuable input on important community decisions; POPVOX, which enables individuals to sound off with their elected officials in Congress — and see in real time what others in their community are saying; and All for Good, an open source search engine powered by the largest database of in-person and volunteer opportunities on the internet.

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